Nerds that like to fly their fandom banners not only on their T-shirts, shelves, and archival long boxes, but in every other facet of their life as well, will no doubt be excited by the arrival of two fandom brews:  not only our annual Game of Thrones beer from Ommegang–this time called Bend the Knee Golden Ale–but also a new arrival, Hellboy Hell Water Cinnamon Whiskey.

Hellboy Hell Water Cinnamon Whiskey is available for purchase now in stores and online, and its arrival has even been marked by a mixology page for drink enthusiasts.

“It’s appropriate that Hellboy Hell Water Cinnamon Whiskey was made in the Smokey Mountains,” said Dark Horse Comics Publisher Mike Richardson. “At 66.6 proof, Hellboy Hell Water packs a punch worthy of Mike Mignola’s iconic creation.”

“We’re very excited about the success and potential of our hand crafted whiskeys, especially that of Hellboy Hell Water Cinnamon Whiskey,” said Teddy Jones, XXX Distillery, Sevierville, Tennessee. “At XXX Distillery of Tennessee, we take great pains to ensure the quality and taste of our products are second to none. If you put Hellboy Hell Water Cinnamon Whiskey up against any other, there’s no comparison. It’s the finest cinnamon whiskey on the market, period.”

Bend the Knee Golden Ale arrives in stores this weekend, and you can use Ommegang’s handy-dandy beer locator page to find retailers of their Game of Thrones beer.

Original press releases:

“HELLBOY” HELL WATER CINNAMON WHISKEY IS NOW ON SALE

Introducing a Small Batch, 66.6 Proof Whiskey, based on Mike Mignola’s Legendary “Hellboy” Comic Book Character
MILWAUKIE, Ore., (May 22, 2017)—The first ever whiskey based on Mike Mignola’s legendary Hellboy comic book character was announced officially today by Dark Horse Comics, XXX Distillery LLC and Prestige Imports LLC. Hellboy Hell Water Cinnamon Whiskey is a craft distilled, small batch, naturally flavored cinnamon whiskey retailing for $19.99 for a 750ml bottle. The 66.6 proof Hellboy Hell Water Cinnamon Whiskey is available nationally and can be ordered at www.hellboyhellwater.com.
“It’s appropriate that Hellboy Hell Water Cinnamon Whiskey was made in the Smokey Mountains,” said Dark Horse Comics Publisher Mike Richardson. “At 66.6 proof, Hellboy Hell Water packs a punch worthy of Mike Mignola’s iconic creation.”
Hellboy Hell Water is micro-distilled, hand bottled and styled in the old traditional process of making Southern Corn Whiskey. Old fashioned corn whiskey uses only the finest corn, natural ingredients, spring water, glassware and craftsmanship.
“We’re very excited about the success and potential of our hand crafted whiskeys, especially that of Hellboy Hell Water Cinnamon Whiskey,” said Teddy Jones, XXX Distillery, Sevierville, Tennessee. “At XXX Distillery of Tennessee, we take great pains to ensure the quality and taste of our products are second to none. If you put Hellboy Hell Water Cinnamon Whiskey up against any other, there’s no comparison. It’s the finest cinnamon whiskey on the market, period.”
Since Mike Mignola’s Hellboy first hit the stands in 1994, it has become a cultural sensation, racking up a dozen Eisner Awards and inspiring numerous spinoffs, from a novel line, to video games, to animated films and live action feature films. Hellboy has also inspired a draft ale, a wine and now Hellboy Hell Water Cinnamon Whiskey.

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BREWERY OMMEGANG AND HBO GLOBAL LICENSING PRESENT
NEWEST GAME OF THRONES BEER:
‘BEND THE KNEE’

Available Nationwide on Memorial Day Weekend

While the wait for each new season of Game of Thrones® can seem longer than the wait for winter in Westeros, fans can now quench their thirst for all-things-Thrones with the newest beer in the Game of Thrones series from Brewery Ommegang and HBO Global Licensing: Bend the Knee Golden Ale.

With Bend the Knee’s retail release set for May 22nd, and rolling out nationwide over Memorial Day weekend, fans can claim their house of choice when the golden ale is released on draft and in a series of three collectible 750ml corked bottles (SRP $9.99 each), all finished in matte black and adorned with one of the three Great House sigils: Stark, Targaryen, or Lannister.

Pils malt, flaked oats, Saaz, Bravo, and Styrian Golding hops all work together to create a beer that’s equally as complex and exciting as the Emmy® Award-winning series.

For tasting notes and more information, please visit http://ommegang.com/got.